Friday is a blessing in the week, it’s the day everyone gets excited because they know the weekend is approaching. My weekend started from early Friday afternoon when I left work at 12.30 midday to see the On/Off Edeline Lee Presentation at the The Vinyl Factory in London. I was so happy and excited to attend this event, it was my way of starting off London Fashion Week nicely.
Once I made my way to Marshall Road, I walked around the corner and saw a long queue of fur and fashionistas waiting so urgently to get into the building. Some were moaning about how cold it was, but managed to dress the part of February weather. I remember standing in the queue and desperately wanting to take pictures of the people in front of me, they were colourful as can be. Unfortunately I didn’t possess the bottle to snap the button on my Iphone. To be honest, I didn’t want to be put in an awkward position. So I saved my snaps for the event which was needed.
As I walked in I saw crowds of people accepting leaflets about the designer and the event schedule while dashing inside to get the best views of the collection. Some had large SLR cameras and lanyards around their necks explaining what company or publication they were from. The only thing I had around my neck was my yellow snood which was keeping me warm from the cold lol. I walked into the event and the only hint of thought on my mind was achieving good shots of the presentation and I collected some great shots along the way.
Oversized cream dresses with patch pockets, red flowy maxi dresses, oversized jumpsuits with patch pockets and black piped edging, black short crop jackets, red trench coats, white mid-length dresses with flower detailing, black oversized jackets with a tail and flowing all over the monochrome flooring. It was so nice to watch and see a young designer flourish further in front of all of us. Edeline’s work was displayed beautifully, minimal structured pieces with a chic comfort to the silhouettes, great panache and lighting to match. This was her signature theme and the execution was done very well.
As I was engrossed with the pictures, the smiles, and the flashing lights from the cameras, I managed to see a few familiar faces which court my eye such as renowned journalist Hilary Alexander, famous British blogger Susie Bubble and Post Pop Artist Pandemonia Panacea. They looked like they enjoyed the presentation as much as I did, everyone was laughing, smiling and so overwhelmed with the beauty of the collection and with a great event comes a goody bag with treats. As I was leaving a picked up a goody bag for myself and noticed there is more of this collection to see. I saw a side door as I was near the front entrance and found the second section to Edeline Lee’s collection.
Check out the pictures below. This second collection was very sporty woollen inspired and showed an element of comfort, use of vibrant colours and lace. I felt some of the pieces was a surprise and not what you expect, which made this collection interesting and intriguing to watch. This designer is “one to watch”.
Check out the below slide for key shots taken.
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